Creating iOS apps begins with clear understanding: the target users, the app's purpose, and the key problem to address in the initial version. A thorough discovery phase helps outline the MVP, select an appropriate architecture, and skip features that seem impressive on paper but don't enhance actual usage.

After the base is in place, attention moves to UI behavior, speed, and reliability across different iPhone models and iOS updates. Uniform navigation, disciplined state management, and thoughtful integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after launch on the App Store.